Education has fully embraced the digital revolution. As educational tools and platforms continue to transform teaching methods and student experiences, it becomes essential for educators to stay abreast of technological advancements. This blog post presents key statistics related to technology use in education that give an insightful snapshot into its current state as well as its projected trajectory.
1. An impressive 90% of parents support using digital tools in their child’s education.
As a parent myself, I can attest to the fact that most parents view digital tools in their children’s education as essential components of the learning experience. This astounding statistic speaks volumes for parents’ confidence in technology’s power to amplify learning experiences while preparing their child for a future that will include technological developments.
2. The online education industry has experienced rapid expansion over recent years and this trend is projected to continue.
As part of their attempts to improve or learn new skills during a global lockdown, many individuals turned to online courses in order to enhance or acquire them. This resulted in an explosion of the online education industry which is predicted to reach $840 billion by 2030. Online education is growing increasingly popular due to its convenience, accessibility and affordability as well as its flexibility; students can tailor their studies according to individual needs allowing them to work at their own pace while progressing at their own rate.
3. More and more schools are emphasizing digital learning programs for their students.
As demand for online education surges, universities have recognized this need by creating tailored digital learning programs that meet students’ specific requirements and offer them opportunities to study in areas that align with their career ambitions. This strategy helps universities meet this market demand while offering students more personalized courses that fit with their interests and vocations.
4. Students are eager to utilize immersive technologies like VR in their educational settings.
54% of students express an enthusiastic interest in incorporating virtual reality (VR) into their educational environments, reflecting an increase in forward-looking pedagogy. VR can serve as an engaging teaching technique while helping ensure students are ready for life in today’s digital workplace.
5. Maintain a Balanced Media Mix for Sustainable Student Acquisition Costs
During the pandemic, many online education providers relied heavily on low-cost marketing channels like affiliate marketing and paid search to acquire students at lower acquisition costs. Although this strategy worked temporarily, online education providers must develop an all-inclusive digital marketing strategy with both low and high cost channels to maintain sustainable student acquisition costs in order to remain competitive in the marketplace and attract top students.
